If you’re ever curious about where the world of cannabis edibles is heading, check out a company called Vital Leaf, Inc.
Although it’s not technically an edibles company as much as it’s an extract company.
Utilizing its own state-of-the-art extraction system, Vital Leaf extracts THC and CBD for a variety of different products, from vape pens and dabs to edibles and capsules. But in my opinion, the company hit the sweet spot with a chocolate bar that I would buy even if it didn’t contain cannabis.
By sourcing “clean” ingredients, the good folks over at Vital Leaf created a top-notch chocolate bar that could easily be found on the shelves at your local Whole Foods or Trader Joes. This, as I’ve stated in the past, is the direction in which the industry is heading.
The stereotypical cannabis consumer is somewhat “stoner-centric.” But this does not represent the entire market. In fact, I would argue that it doesn’t even represent the majority of the market.
Truth is, I work with professionals all over the world. Lawyers, accountants, entrepreneurs, private equity guys, and nearly all of them use cannabis for both medicinal and recreational purposes. And you know what? Not one of them has any desire to smoke low-grade cannabis or ingest unpleasant edibles caked with sugar and various chemicals.
In fact, most of these folks are quite health-conscious, eating mostly organic foods and maintaining somewhat of an obsessive fitness program. One of my lawyer friends is a cannabis user and competes in Iron man competitions. I can assure you, any edible he eats is not tainted with anything that’s not “clean.”
The folks running Vital Leaf are very smart. They see the writing on the wall, and they’re creating a brand that will become incredibly valuable. The company is actually focusing on customers that seek healthy edibles and extracts and respond to healthy branding.
They’re not going after these guys …
They’re going after these folks …
Vital Leaf’s customers simply desire healthy ingredients. They’re value-driven, price-insensitive, seek specific brands, and for them, quality is paramount. This is the demographic that’s going to drag the image of the legal cannabis industry out of the gutter and help facilitate its mainstream acceptance.
This holds true for some of the organic producers of cannabis, too. Companies like Hifi Farms and OrganiGram (TSX-V: OGI), which incidentally, has been one of my biggest winners over the past year.
Check it out …
I do hope you got a piece of this one last year when it was trading at record lows. But if you didn’t, don’t worry. There are plenty more opportunities for legal cannabis investors. Some of which you can find in our Marijuana Stocks Outlook, which can be downloaded for free by clicking here.