Is Apple's iPhone X Keeping Up with Expectations?
This past Friday, November 3rd, Apple’s iPhone X launched. This is Apple’s newest and, if you haven’t heard already, most expensive phone.
Apple wants consumers to believe that the iPhone X will be the next chapter in smartphone innovation.
Apple’s CEO Tim Cook said, "The iPhone X orders are very strong for both direct customers and for... carriers throughout the world."
He added: "The first sales started in Australia, and I'm told we had several hundred people waiting at the store in Sydney, and I'm getting similar reports from across that region."
In addition to the strong iPhone X orders, CNBC has dubbed Apple’s iPhone X the “best smartphone you can buy.” This comes at the same time that Apple reported stronger than expected earnings this quarter. Sales of the iPhone 8 line could have had a huge impact on the company’s better-than-expected earnings.
In fact, the iPhone X sold out in 20 big cities in less than three days. When Apple made the announcement of the iPhone X, critics were skeptical that any consumer would want to buy a phone that started at $999. They thought Apple would have to persuade buyers and even longtime Apple users to purchase the new phone.
Despite what seems like good news for Apple and the future of the iPhone, the iPhone X comes at a desperate time for Apple.
In the past year or so, Apple has seen its iPhone growth significantly slow down.
With that being said, I do want to make the point that just because iPhone growth has slowed doesn’t mean Apple is in any kind of trouble, or will be anytime soon.
The End of the Smartphone?
What it does mean is that the market for smartphones is slowing down. Not because people don’t want new phones, but because a lot of people already own phones, and updating to a new phone every year is a little excessive, especially when nothing about the technology is changing.
Smartphone companies come out with a new “groundbreaking” device every year, but not much about the phone is really groundbreaking…
Sure, they update the hardware slightly to keep up with technology and prevent complaints from their customers about their phones becoming really slow.
Other than some hardware updates, not much else is being designed for phones to give them that “wow factor.” Generally, the look and capabilities are basically the same.
Innovation for smartphones is on the verge of reaching a plateau. We’ve been seeing some really great technological advances in the past few years, and those advances will unfortunately put smartphones in the past along with the PalmPilot and the flip phone.
The usefulness and, let’s be honest, appeal of the smartphone is dwindling.
A leading research and advisory company, CCS Insight, reported on its annual forecast for Smartphone Sales in Western Markets. The report revealed that despite continued growth in emerging markets, sales in developed markets, Western Europe and North America, are close to saturation and are poised to peak in 2017, before falling to lower levels.
Jasdeep Badyal, an analyst for Smart Devices and Pricing at CCS Insight, said:
Unless we see a major disruption similar to the one prompted by the iPhone’s arrival in 2007, we expect smartphone sales in Western Europe and North America to slowly decline after 2017.
Smartphones have hit their peak in both sales and innovation; there’s not much left in this market. We’ve seen it all, even from companies like Apple.
This would probably seem like bad news for Apple, but Apple has always been able to see into the future.
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A New Industry, a New Device
If you don’t believe me, let’s go back to 2007 when Apple first introduced its iPhone. There was nothing like it out there. The company made a device it knew the public would love and a product consumers felt like they needed.
Apple is doing it all over again, but this time with something new. It’s a top secret device that CNBC is reporting will be “bigger than the iPhone.”
Over the summer, when the market and consumers were anticipating the newest line of the iPhone and were grabbing at any shred of information, there was a leak from an insider…
An important leak that could be a whole lot more valuable than any information shared about the upcoming iPhone... especially now that we know the details about the iPhone 8 and iPhone X, and we know there’s not much innovation left in the smartphone market.
Even Apple, the company that changed the industry, is having a hard time developing a phone that’s cutting edge and revolutionary.
Which is why in the past few years, the company has been pouring money into research and development for a new device that will be revolutionary.
Apple did it in 2007, and it wants to do it again.
This secret device comes at a perfect time for Apple to (again) grab onto a new industry on the verge of major growth, and you can be a part of that growth, too.
Imagine knowing about the iPhone before it was actually the iPhone…
That kind of insight would have brought you a wide range of opportunities, which is why today we want to give you the chance to learn more about Apple’s secret device and a tiny company that will provide a crucial component.
Now you don't have to imagine what it would be like to know about the iPhone before it was the iPhone; you'll be the first to know about this groundbreaking device before anyone else.
Until next time,
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