Lego Stock: The Model IPO That May Never Come

Written By Mike Munno

Updated November 8, 2023

Have you ever wondered how to buy shares of Lego stock? If so, you’re not the only one. The world-famous toy maker has garnered interest from investors around the world. But before we get into the details of Lego stock, let’s discuss some details about the company itself. 

Legos have been a popular toy for children of all ages for over 80 years. They have been popular all over the world. From boys to girls, women to men, Lego has touched the lives of billions.

Lego is a Danish toy company that manufactures multi-colored plastic bricks that can be assembled to create various objects. The company was founded in 1932 by Ole Kirk Christiansen. Its name is derived from the Danish phrase "leg godt," which means "play well."

Lego Stock

Lego bricks are made from a proprietary plastic called ABS, which is a strong and durable material. The bricks are interconnected by studs and tubes, which allow them to be easily snapped together and disassembled.

In addition to its traditional brick sets, Lego also produces a variety of other toys, such as action figures, playsets, and video games. The company also has a number of theme parks, including Legoland in Billund, Denmark, and Legoland California.

The Success of Lego: Will It Translate to Lego Stock?

The success of Lego can be attributed to a number of factors. First, the company's products are high-quality and durable. You know this first-hand if you’ve ever stepped on one bare-foot. 

Second, Lego products are creative and imaginative. Children can use Lego bricks to create anything they can imagine, which encourages their creativity and problem-solving skills. 

Third, Lego has a strong brand identity. The company's products are instantly recognizable, and they have a positive reputation among parents and children. There is even a specific term for adults who still play with the toy: AFOLs (Adult Fans of Legos). 

Yes, Lego is a tremendously popular brand. Indeed, it's challenging to find someone who has never played with them. You’d be even more hard-pressed to find someone who hadn’t heard of the company. Lego stock must be a terror on Wall Street, right?

Well, not exactly… 

Lego Stock Does Not Trade on Any Exchanges

Unfortunately, Lego stock is not available right now. There are currently no shares of Lego stock for the public. However, just because you can’t buy Lego stock, doesn’t mean you can’t invest in Legos. 

Much like stocks, art, and baseball cards, adults are able to profit from Lego toys. Yes, trading Lego stock would be much easier. But if you’re interested in learning more about investing in Legos, I suggest you check out this segment from the Wall Street Journal

You can also buy the Lego Coin cryptocurrency, but more on this later. While these are not the answers you were looking for, they’re s a way to gain exposure to Lego. Until Lego stock is trading on Wall Street or another foreign exchange, this is the best we can do.

For now, all shares of Lego stock belong to The Lego Group. The Kirk Kristiansen family, who owns the Lego Group, is unlikely to make shares public. The main reason is there is no dire need for them to. Lego is an extremely popular and profitable company, even without investors. 

Similar to Chic-fil-A stock, Lego stock is highly sought-after by investors but is unlikely to become available anytime soon. If you believe the toy sector in general is due for a boost, there is some good news. 

You Can’t Buy Lego Stock, But You Can Buy These Toy Stocks

While you can’t buy Lego stock (yet), there are some alternatives that could work for you. If you’re looking to put your money to work in the toy sector there are two main options. Mattel Inc. (NASDAQ: MAT) and Hasbro (NASDAQ: HAS) are two of the biggest two companies in the world. 

And the good news? They’re both publicly traded and HAS even pays a nice 4.34% dividend. If you can’t buy any shares of Lego stock, Hasbro and Mattel are good consolation choices. 

Some analysts would lump Target (NYSE: TGT) and Disney (NYSE: DIS) with Hasbro and Mattel but I wouldn’t Target and Disney are more than just toys, and toys are by far their main products. 

The two companies have also been receiving backlash from seemingly every side of the political spectrum as well. They are both in the red year to date. Meanwhile, the release of the Barbie movie seems to have only helped MAT in the summer months. 

MAT Chart - Lego Stock

So while Lego stock is out of the question for now, you’re not completely out of luck. Hasbro and Mattel are both respectable toy companies to purchase. Now, if you have your heart set on Lego stock, don’t just buy any old toy stock. 

If however, you believe the toy industry is about to go through a bull market, then HAS and MAT are perfect for you. 

When is the Lego Stock IPO

Right now there are now plans for a Lego IPO. As mentioned earlier, the Kristiansen family holds the majority of the shares. They have not expressed any interest in taking the company public. 

If Lego were in need of re-branding or a serious boost in funding then they might turn to Wall Street. However, that seems like a lifetime away if ever. 

Lego has built an empire and has managed to retain lifelong customers. Those AFOLs will inevitably turn their kids into fans. It will be an almost impossible cycle to break. This is wonderful news for Lego. But not great news for those seeking a Lego IPO. 

If Lego does announce an initial public offering, we will cover it extensively here at Wealth Daily. 

Lego Crpyto, Better Than Lego Stock?

If you don’t want to scour the internet for classic Lego sets that you can sell for a profit, Lego Coin might be your next best option. While you can’t buy any Lego stock on stock exchanges, you can by Lego Cryptocurrency. 

In fact, the Lego Coin has risen 45% in the last week (at the time of writing). 

Lego Coin Chart - Lego Stock

While you can’t buy Lego Coin on Coinbase, you can purchase or trade it on Nexo, Zengo, or Uphold. If you are unfamiliar with trading cryptocurrencies, then I suggest avoiding this route.

If you already have a crypto wallet setup and know what you are doing, then perhaps give Lego Coin a look. 

Final Say on Lego Stock

Lego is a privately held company that has been profitable for many years. The company has a strong brand identity and a loyal customer base. However, Lego has not filed for an IPO yet. There are a few reasons for this, including the company's profitability, its strong balance sheet, and the Kristiansen family's concerns about losing control of the company.

If Lego were to go public, it would likely be a successful IPO. The company has a strong track record and a bright future. However, there are also some risks associated with an IPO, such as the loss of control and the potential for short-term volatility.

Ultimately, the decision of whether or not to go public is up to the Kristiansen family. Until that changes or the family has a change of heart, Lego stock will remain unavailable. 

How to Invest in Pre-IPO Companies

Although Lego is a private company, investors still have opportunities to get involved in some loose form. Investors can also take advantage of private company shares. 

If you're interested in investing in private companies, I highly recommend looking into Main Street Ventures. Jason Williams created this exclusive newsletter to link regular investors with private deals.

Thanks to a record piece of legislation (H.R. 3606), you no longer have to be an accredited investor to take part in private deals. However, most investors don't have the connections to even get in on these deals.

That's where Jason comes in. As an ex-Wall Street exec, Jason has an extensive network. While he may have left Wall Street, he hasn't lost his connections.

Main Street Ventures provides investors with access to private deals that they would not otherwise be able to find. Jason and his team do all the hard work of vetting the deals and making sure that they are legitimate. This saves investors a lot of time and hassle.

So while you wait for Lego stock to go public, check out the private companies Jason and his team are checking out right now. 

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