Top 6 Soccer Stocks to Consider Buying in 2024 - Wealth Daily

Ben Broadwater

Updated December 29, 2023

Investing in soccer stocks can be a fascinating way to marry your passion for the sport with financial growth. However, like any investment, it comes with inherent risks. Before diving in, thorough research and potentially consulting a financial advisor are crucial.

soccer stocks

Buying Soccer Stocks Directly

  • Publicly Traded Clubs: You can directly buy shares of some soccer teams that are publicly traded on stock exchanges. Examples include Manchester United (NYSE: MANU), Borussia Dortmund (ETR: BVB), and Juventus (OTCMKTS: JVTSF). These teams offer the ability to own a piece of the club and potentially benefit from their financial success.

  • Privately Owned Clubs: Unfortunately, most soccer teams are privately owned, meaning their shares are not available for purchase by the general public. This includes popular teams like Real Madrid, Barcelona, and Bayern Munich.

Alternative Options to Soccer Stocks

  • Invest in the Club’s Sponsors: You can invest in the companies that sponsor your favorite soccer team. This can be a way to indirectly benefit from the team’s success, as their performance can impact the sponsor’s brand value and market performance.
  • Invest in Sports Franchises in General: Consider investing in exchange-traded funds (ETFs) or mutual funds that focus on sports franchises as a whole. This can provide broader exposure to the sports industry and reduce the risk associated with a single team.
  • Support the Club Through Fan Ownership Schemes: Some clubs have fan ownership schemes where supporters can purchase memberships or shares, giving them voting rights and a say in the club’s direction. This provides a way to directly support the team and potentially influence its future.

Remember, regardless of the method you choose, investing in soccer or any other sport comes with risks. Conduct thorough research, understand the financial health of the team or company, and consider your own risk tolerance before making any investment decisions.

Here are 6 of the top soccer stocks to explore…

Manchester United (NYSE: MANU)

manu stock - soccer stocks

One of the most renowned clubs globally, Manchester United boasts a massive fanbase and recent financial success. Their new stadium naming rights deal promises further commercial income.

Juventus Football Club SpA (OTCMKTS: JVTSF)

Another giant with a loyal following, Juventus has faced financial hurdles but is working towards stability. Continued on-field triumphs could unlock more sponsorship and broadcasting gains.

Borussia Dortmund GmbH & Co KGaA (ETR: BVB)

Renowned for developing young talent, Dortmund enjoys strong financials and passionate support. Success in the Champions League could significantly boost their finances.

AS Roma SpA (BIT: ASR)

This historic Italian club, with a dedicated fanbase, recently received investment that fuels optimism for the future. On-field victories could translate to increased commercial revenue.

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Olympique Lyonnais Groupe (EPA: OLG)

Dominant in French football, Lyon boasts both a successful men’s and women’s team. Their diversified business model and strong financial management are attractive, while potential growth in the Chinese market adds another layer of intrigue.


One of Dutch football’s most decorated clubs, Ajax possesses a renowned academy system. Recent Champions League success has elevated their profile and finances, with further on-field triumphs potentially leading to more lucrative sponsorships and broadcasting deals.

Final Considerations for Investing in Soccer Stocks

  • Team Performance: On-field success directly impacts a club’s finances through increased ticket sales, sponsorship deals, and broadcasting revenue.
  • Financial Management: A club’s financial health is crucial. Look for sustainable debt levels and profitable operations.
  • Fanbase and Brand Value: A large and passionate fanbase can translate to higher commercial revenue. Strong brand recognition also attracts sponsors and broadcasters.
  • League and Competition: Playing in a prestigious league like the Premier League or Serie A can offer greater exposure and financial opportunities.
  • Investment Risks: Remember, even the most successful clubs face risks like injuries, managerial changes, and unexpected competition. Diversification is key.

Lastly, investing in soccer stocks can be a thrilling way to engage with the sport beyond the pitch. But thorough research, careful consideration of factors, and a healthy dose of risk tolerance are essential for informed and potentially rewarding decisions. For more wealth building tools sign up for our free Wealth Daily newsletter today.

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