Red Bull Stock - Is Red Bull Publicly Traded in 2024?

Ben Broadwater

Posted January 11, 2024

Is Red Bull Stock Publicly Traded in 2024? Red Bull is a privately held company, and its shares are not publicly traded. Therefore, it is not possible to buy Red Bull stock as a retail investor. The company’s shares are owned by Mark Mateschitz and Chaleo Yoovidhya.

red bull stock
However, there are alternative ways to invest in the energy drink market. Monster Beverage Corp, Coca-Cola, PepsiCo Inc., and Keurig Dr. Pepper Inc. are all good alternative investments to Red Bull. These companies produce energy drinks and are direct competitors to Red Bull. Their stocks are publicly traded, and they are available for purchase on the stock exchanges.

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Can’t Invest In Red Bull Stock? Here Are Some Alternative Ways To Invest In The Energy Drink Market

Monster Beverage Corp (NASDAQ: MNST)

Monster Beverage Corp is the second-largest maker of energy drinks in the world. It is a publicly traded company, and its stock is available for purchase on the NASDAQ stock exchange. Monster Beverage Corp is a good alternative investment to Red Bull because it is a direct competitor and has a similar product line.

Coca-Cola (NYSE: KO)

Coca-Cola is the world’s most popular and best-known soft drink. The company also produces energy drinks, which makes it a good alternative investment to Red Bull. Coca-Cola’s stock is publicly traded on the New York Stock Exchange (NYSE).

PepsiCo Inc. (NASDAQ: PEP)

PepsiCo is another good alternative investment to Red Bull. The company produces energy drinks and is a direct competitor to Red Bull. PepsiCo’s stock is publicly traded on the NASDAQ stock exchange.

Keurig Dr. Pepper Inc. (NASDAQ: KDP)

Keurig Dr. Pepper is a beverage company that produces coffee, tea, and soft drinks. The company also produces energy drinks, which makes it a good alternative investment to Red Bull. Keurig Dr. Pepper’s stock is publicly traded on the NASDAQ stock exchange.

red bull stock alternatives - chart
As you can see, Pepsi stock has seen the most growth by far. In fact, PEP stock has grown more than 8,000%, rewarding many buy and hold investors.

Red Bull Revenue Information

Red Bull is a privately held company and does not disclose its revenue by product. However, according to Statista, Red Bull’s global revenue in 2022 was approximately 9.68 billion euros. Red Bull is primarily known for its energy drink, which is available in several varieties, including the traditional Red Bull, Red Bull Sugarfree, Red Bull Total Zero, and Red Bull Red, Silver, and Blue Edition.

Red Bull’s core product is its energy drink, which is the most successful product in the company’s portfolio. The drink contains caffeine, taurine, B-group vitamins, sucrose, and glucose, and is sold in cans holding 8.4 fluid ounces (250ml). In addition to the energy drink, Red Bull also produces a range of other beverages, including Red Bull Cola, Red Bull Organics Cola, and Red Bull Organics Simply Cola.

Red Bull is also known for its sponsorship of extreme sports and motor sports events, which is another significant revenue stream for the company. The company has sponsored a wide range of extreme sports events, including the Red Bull Air Race and the Red Bull Crashed Ice competition.

Although Red Bull does not disclose its revenue by product, the energy drink is the most successful product in the company’s portfolio. Red Bull Cola, Red Bull Organics Cola, and Red Bull Organics Simply Cola are other beverages produced by the company. Red Bull’s sponsorship of extreme sports and motor sports events is another significant revenue stream for the company. 

What Are The Chances Of Red Bull Stock Going Public In The Future?

The chances of Red Bull going public in the near future are considered low by most analysts and industry experts. Here’s why:

Current ownership structure: Red Bull is a privately-owned company controlled by the Austrian billionaire Dietrich Mateschitz and his son Mark, who inherited a significant stake after his father’s passing in 2022. The Mateschitz family has shown no public interest in relinquishing control or sharing ownership through an IPO.

Financial stability: Red Bull is a highly profitable company with a consistent track record of strong revenue growth. They generate sufficient cash through internal operations and don’t require external capital, eliminating a key driver for companies to go public.

Strategic advantages: As a private company, Red Bull enjoys greater flexibility in making business decisions without the pressures of public shareholders and market scrutiny. This allows them to take risks, invest in long-term projects, and maintain a unique corporate culture.

Potential challenges: An IPO could expose Red Bull to increased media attention and public scrutiny, which might not align with their current branding and marketing strategies. Additionally, the company might face pressure to prioritize short-term profits over long-term investments, potentially impacting their commitment to sustainability and social responsibility initiatives.

Related Article: Fast Food Stocks To Buy And Hold

Red Bull Stock – Final Thoughts

While the near future seems unlikely for an IPO, the possibility can’t be entirely ruled out. Some unforeseen circumstances, like a significant change in leadership or a major shift in the energy drink market, could prompt the Mateschitz family to reconsider their stance. However, such scenarios are currently hypothetical and not considered probable in the short term.

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