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Dyson Could Be Developing Air-Purifying Headphones

Written by Monica Savaglia
Posted November 13, 2018

Pollution affects over 100 million people and is one of the biggest global killers. People who are living in areas with high levels of air pollutants have a 20% higher risk of death from lung cancer than people living in less-polluted areas.

According to a study published in the journal Environmental Research Letters, air pollution kills more than 2 million people each year.

The air we breathe has an exact chemical makeup. 99% of it is made up of nitrogen, oxygen, water vapor, and inert gases. Air pollution happens when that chemical makeup is disturbed — when things that aren’t normally there are added to the air. 

The most common type of pollution comes from particles released into the air from burning fuels. As humans, we have had and continue to have a huge impact on our atmosphere, and it’s affecting not only the environment but also our health and ability to live fulfilled lives.

Can We Learn From Our Past Mistakes?

A lot of the pollution that’s still plaguing the Earth could be contributed to the lack of education in the past about the cause and effects of certain everyday products, vehicle emissions, waste management, and businesses and factories, just to name a few.

Maybe past societies were naive about how their actions could affect the world or thought nothing bad could happen to the Earth and that it would be around for many more centuries, but they were wrong. Today we’re realizing that what we do on Earth greatly affects its sustainability. Not only that, but it also plays a huge role in every single life on the planet.

It seems like in the past few years, this idea of trying to revert or reduce pollution has become very important to many organizations and politicians across the globe.

It’s also become a top priority for companies, whether they're doing their part to reduce pollution from the products they produce or actually producing products to aid in reducing or eliminating pollutants.

One tech company that’s been reinventing household products that work, perform, and look very different since 1993 may be designing a product that will help with air pollution and the areas affected by it.

That company is Dyson.

Dyson Could Be Developing Air Purifying Headphones

There’s a rumor going around that Dyson could be developing a wearable air purifier that can also be used as a pair of headphones. This would allow for Dyson to reach pollution-ridden cities in Asia, a dense market that has a high demand for products to help alleviate the burden of living in a highly air polluted area.

Wearable air purifiers are already on the market in these Asian cities. Air pollution gets so bad in China that it can increase the chances of person getting a stroke or cancer, which is why wearable air purifiers have gained popularity. They usually come in the form of necklaces, scarves, or masks.

Dyson has been expanding its air purifier product line since it began experiencing high demand and profits from consumers in Asia. Bloomberg says Dyson Asian operations generated nearly three-quarters of its revenue in 2017 — the same year its revenue increased by 40% to $4.6 billion.

Obviously the company has noticed that the demand for this market is huge, and if it could gain more market share with a newly designed and innovative product, that could mean future revenue increases.

According to filings to the U.K. Intellectual Property Office, Dyson has already submitted patents for a “wearable air purifier” this year.

Dyson is well known for its vacuum cleaners and hand dryers, and it has expanded into a variety of markets in the past few years. It’s introduced its hair blow dryer that is widely popular with hair salons. In addition to its blow dryer, the company has introduced no-heat hair styling tools that promise to reduce the time it takes to style a number of hair types.

In November, the company introduced a purifying fan-heater. Dyson has made a brand for itself that is associated with quality. Some of its products are pricey, but for consumers, it's worth the price for the quality and reliability they get.

Dyson snagging a chunk of the headphone market is ambitious. It would put it in competition with Apple, along with Bose and Sennheiser.

Chinese President Xi Jinping has declared pollution to be one of the top three problems afflicting the country. Becoming a popular brand for air purifiers in this region is the first step; the next step would be introducing an innovative and practical product for people suffering from pollution.

Right now, Dyson is a private company, and it has reported $3 billion annual revenue. The company is growing its business in demanding markets, and it’s growing its valuation. It continues to develop products that hold up to their value. Not only that, but it’s also creating products that enhance the lives of its consumers.

A Dyson initial public offering (IPO) could be huge. It probably won’t be something we’ll see in the next year or so, but it could be a wise move for the company, especially as a way of generating more valuation for itself or creating more money for research and development.

After all, the company is interested in selling electric cars by 2020. Dyson believes it could impact the electric vehicle market the way it reinvented the vacuum cleaner and hair dryer industries for decades.

Dyson has a strong future. It’s going to be a wild next few years for the company. Make sure you keep an eye out for this growing company.

Until next time,

Monica Savaglia

Monica Savaglia

Monica Savaglia is Wealth Daily’s IPO specialist. With passion and knowledge, she wants to open up the world of IPOs and their long-term potential to everyday investors. She does this through her newsletter IPO Authority, a one-stop resource for everything IPO. She also contributes regularly to the Wealth Daily e-letter. To learn more about Monica, click here.


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