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Trouble in Retail: Three Charts from the Frontlines

Christmas Sales Fail to Excite

Written by Brian Hicks
Posted January 6, 2011

santa

Here's one for the bears....

December retail sales came in on the soft side this morning as the all important Christmas numbers failed to meet analysts' expectations.

In all, 52% of the big retailers fell short as they posted only a 3.2% increase overall vs expectations of a 3.5% rise. November,as it turns out, was stronger than December.

Despite the miss, that is actually an improvement over the last two years when same store sales fell 2.5% in December 2009 and dropped 0.7% in December 2008.

Of course, this is one the bulls are more than happy to blame on the snow. It's the rationalization du jour.

However, these three charts from a slice of Americana would seem to point to something else.

 tgt

 

 gps

 bby

 

Just another sign that the bulls may be getting ahead of themselves.

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