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The Golden Rule of Investing

Posted April 6, 2022

Happy Financial Literacy Month.

We want to thank you for being a faithful reader of Wealth Daily, where we show you how to generate more wealth for you and your family, all for free.

National Financial Literacy Month was created in 2004 to help U.S. citizens learn and develop healthy financial habits. So you’ll be seeing a lot of personal finance articles and financial gurus coming out of the woodwork to give quotable advice.

With the pandemic-related widening of the wealth gap, there’s now a huge demand for financial literature.

But with so much information swirling around, it can be difficult to know where to start. Billionaire investor and hedge fund manager Ray Dalio thinks individuals and countries should start by following the “golden rule” of finance. This is his theory:

It’s most often the case that a nation’s greatest war is with itself over whether or not it can make the hard decisions needed to sustain success. As for what we need to do, it comes down to just two things: Earn more than we spend and treat each other well.

And that's exactly why investing is so important. You give yourself a true shot at earning more than you spend.

The problem is many of the companies we can invest in are beholden to what Dalio calls the "new world order."

We can see it in action with our country's changing energy policies. As the U.S. goes green, other countries are laughing all the way to the bank.

Wise investors know this leaves a door open to new energy opportunities.

Your Neighbors Are Better Than You

President Biden’s made it abundantly clear that the U.S. is going green. But with that comes heavy regulation in the energy sector, which is why we're seeing more and more companies using environmental scorecards.

This week, the Securities and Exchange Commission shut down a proposal that would require companies to disclose their climate change vulnerabilities, saying “We are not the Securities and Environment Commission — at least not yet.” We’ll see more of these proposals and their inevitable approval in the coming years.

In JPMorgan Chase CEO Jamie Dimon’s annual shareholder letter this week, he said the U.S. needs a “Marshall Plan” for energy security in the U.S. and Europe.

It’s no secret that energy costs are rising. But lawmakers want to put the onus on the American people by making sure we don’t use more than our allotted share.

You’ve probably received a scorecard in the mail from your energy provider like this one...

energy bill

Resource Recycling Systems created a “Sustainability Scorecard” for its clients. In other words, get a low score and your reputation is tarnished, along with your future sales.

Scorecards are used widely today with the rise of environmentally conscious direct-to-consumer companies like Warby Parker (NYSE: WRBY) and Allbirds (NASDAQ: BIRD). Investors acted like this was some revolutionary, environmentally friendly business model that would disrupt e-commerce, but both companies have been beaten down, with Allbirds announcing it’s using Amazon to sell its shoes online.

Then there’s the Sustainable Apparel Coalition’s Higg Index, which measures the environmental impact of apparel and footwear companies.

When asked about the Higg Index, Patagonia founder Yvon Chouinard said, “The index helps us stay on track, but I’m disappointed that bigger companies haven’t done more. When we started down that road in 2007, everyone was talking about ‘sustainability,’ and now that word is basically meaningless.”

Patagonia, a company with more than $1 billion in clothing sales a year, has come under fire recently in San Francisco, with someone hanging fliers around the city urging people to stop wearing the company's vests, which are seen as a status symbol among finance and tech startup employees.

anti patagonia flyer

Patagonia announced that it’s no longer selling vests with company logos.

It’s not fair to pigeonhole a company that’s done all it can to lessen its environmental impact. For example, company execs advocated for the removal of the Edwards Dam in Maine in 1999 and spoke out against free trade agreements like NAFTA and GATT because they knew the policies would harm sales.

Clearly, there's only so much you can do as a company, and you're not going to please everybody by going green.

And now that the U.S. is trying to lead the green charge by cutting back oil production, other companies are willing to pick up the slack.

Pay Dirt

We're shooting ourselves in the foot by not becoming energy independent. We'll just have to rely on other countries for oil. Not to mention, countries will look outside the U.S. for their oil.

The well is going dry.

For proof, we're now hearing that Biden wants more oil from Canada but refuses to build a pipeline to ship it.

And large-scale shale oil is being developed in China to secure the country's energy independence.

We don't have to look as far as China for new energy investments, though.

Our neighbors in South America are drilling as well. And this company has its sights set on becoming one of the biggest oil producers in the world. It won't be regulated like U.S. companies are now, and it's going to turn around and sell its product right back to the U.S.

Get more details here.

Stay free,

Alexander Boulden
Editor, Wealth Daily

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After Alexander’s passion for economics and investing drew him to one of the largest financial publishers in the world, where he rubbed elbows with former Chicago Board Options Exchange floor traders, Wall Street hedge fund managers, and International Monetary Fund analysts, he decided to take up the pen and guide others through this new age of investing.

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