You may not realize this, but "the next big thing" is where it always is: right under your own nose.
Because let's face it: "the next big thing" never springs from a vacuum. Instead, it comes from what is already surrounding us. The problem is most investors just don't realize it at the time.
Weighed down with list of "can'ts" and "won'ts," they invariably miss seeing the forest for the trees.
How else can you explain the chorus of doubters that couldn't see what the personal computer would become in the 80s or the internet in the 90s? Yet there they both were, hidden in plain sight.
Fortunately for us, most entrepreneurs aren't exactly wired like most retail investors. They take risks, never knowing for sure whether the dream will end in the Promised Land or at the bottom of a cliff. Even still, they continue to pursue the dream.
But the funny thing about all of it is this: no one's dream ever happens alone.
That's why the next big thing is never as obvious as it seems. In reality, it takes another development in a related industry to ultimately create the boom.
After all, it took huge advances in chip technology to build a phone that can fit in your pocket; to put a laptop computer on your desk. In other words, it always takes a certain amount of synergy to produce the next game-changer. . . and when that happens, barriers fall by the wayside.
For investors, this means looking at how all of the parts might fit together, delivering the next block-buster product or winning trade.
So where are the scattered pieces today that are going to deliver the next big investment of tomorrow?
They are found all over the place in solar power stocks. All you have to do is look.
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Now for those of you whose eyes glaze over at the mere mention of solar power, let me tell you this about the new solar: it's not your grandfather's solar, and we're certainly not in the 70s anymore, either.
As for the falling price of oil or natural gas, forget about it — even though it's a solar power doom and gloomer's best friend.
You see, what these flat-earthers don't seem to understand is that there is a bona fide revolution going on in solar power. And it's the kind of movement that is quickly beginning to disconnect the industry from the chains have that have shackled it to fossil fuels.
What's missing is enough synergy to put it over the top. . . until now.
That's where, in a twisted path, beer comes in. You may or may not know it, but the Coors family makes batteries along with their ice-cold brew.
And for the last 10 years, the descendents of Adolph Coors have been working with scientists to develop a new generation of batteries that is small enough and safe enough to power your home-something of a holy grail for anyone looking to go "off-grid."
Paired with solar power, it's the definition of a game-changer. After all, who needs a "smart grid" when there is actually less power to transmit?
Battery Technology and Solar Synergy
Developed by Ceramatec, a subsidiary of CoorsTek, the new generation of battery can store 40kw of power in a package the size of a refrigerator for roughly $2,000. The average American household, meanwhile, uses 33kw. In short, it's a battery big enough to power your home operating at a peak temperature of 90 degrees.
Conversely, the lead acid batteries available today are a toxic stew of chemicals that operate at temperatures over 350 degrees. On top of that, they deliver half the performance at nearly double the cost.
Additionally, the Ceramtec battery can be recharged through 3,650 cycles — or once a day — for 10 years. Deep-cycling lead acid batteries last less than two years.
And while the implications of such a battery may not be readily apparent to you, the larger reality is these batteries make "the great disconnect" a real possibility as more and more homes go off grid using wind or solar power.
"Batteries and PV (photovoltaic) are about to merge," said MIT's Daniel Nocera, a member of Ceramatec's science advisory board. "First Solar is now saying that it takes $1 a peak watt to manufacture, and another 80 cents for installation. So they're saying that you can get PV for under $2 a watt. That's a reduction of cost by a factor of four. Only a few years ago, it was $8. If CoorsTek and Ceramatec come up with a good battery, the market will develop quickly."
When that happens, it will absolutely snowball.
Think about it for a moment. . . would you rather have a massive kitchen upgrade with cherry cabinets and granite counter tops, or take your home off the power grid?
To me, it's a no-brainer: Safe power storage is what makes it all possible.
As for the batteries themselves, CoorsTek is only about six months away from producing a commercial product with a realistic schedule of delivering 1 million batteries a year.
"Once we have a working prototype battery with all the standards and cost requirements met, it will come up quickly," said Grover Coors. "It would scare people to know how quickly we can bring this up."
So while some may still have a hard time taking solar seriously in light of falling crude prices, their math may cause them miss the boat.
Solar power, it now seems, is ready to leave the harbor. And when it does. . . it will have little or nothing to do with crude.
Instead, it will be all about the synergy. After all, that's what ultimately delivers "the next big thing."
Adding up the pieces can help make you a small fortune.
Your-bargain hunting analyst,
Steve Christ, Investment Director
The Wealth Advisory
P.S. My colleague, Nick Hodge, has been following — and profiting from — the development of solar and battery technologies for years. And he agrees that this is huge. In fact, he's already profiting from the energy transition taking place in American homes. I suggest you read his new report on how this transition can earn alert investors lucrative returns.







A little math is in order.
At $2.00 a watt, that is $2,000.00 per kilowatt. If the home the system is installed in uses 33Kwh per day, then the cost of such a system would be $66,000 over the 10 year period you're suggesting.
On the other hand conventional electric costs in the Mid-West are ten cents per Kwh. Over a ten year period and actually using 33 Kwh per day the cost of conventional electricity would be $12,045.00 Of course, an off-grid house would not use anything near 33Kwh, making a system that produces 40Kwh, even more expensive per Kwh.
While there are certainly positives about a remote system that could produce this kind of energy, for someone already hooked up to the grid, this makes no sense.
"At $2.00 a watt, that is $2,000.00 per kilowatt. If the home the system is installed in uses 33Kwh per day, then the cost of such a system would be $66,000 over the 10 year period you're suggesting."
It's my understanding that at $2/watt it would cost $2000 to get 1000W of PV power potential, which if it absorbed energy from the sun for an hour it would produce 1KW/hr. If it did this for 10 hrs a day, it would equate to 10KW/day of energy.
That being said, if you spent $6000 on PV and the sun shined for 10hrs every day, you should be able to produce 30KW/hrs of energy.
The problem is, how/where do you store that much energy?? Batteries work, but they cost money and need to be replaced too often. Hence the need for better cheaper batteries.
Barry
Excellent article.
"At $2.00 a watt, that is $2,000.00 per kilowatt. If the home the system is installed in uses 33Kwh per day, then the cost of such a system would be $66,000 over the 10 year period you're suggesting."
It's my understanding that at $2/watt it would cost $2000 to get 1000W of PV power potential, which if it absorbed energy from the sun for an hour it would produce 1KW/hr. If it did this for 10 hrs a day, it would equate to 10KW/day of energy.
That being said, if you spent $6000 on PV and the sun shined for 10hrs every day, you should be able to produce 30KW/hrs of energy.
The problem is, how/where do you store that much energy?? Batteries work, but they cost money and need to be replaced too often. Hence the need for better cheaper batteries.
Barry
Here's another source:
www.heraldextra.com/news/article_b0372fd8-3f3c-11de-ac77-001cc4c002e0.html
Right now excess power generated from residential solar arrays is typically fed into the electrical grid, which acts like a giant and totally efficient battery, so it's hard to see how there could be a huge mass market for this battery. Don't get me wrong, it sounds like an important new technology, but it is not a sure thing that it will be a big money maker.
One more problem, and it's a big one. CoorsTek became a private company in 2003. You can't invest in it! See www.coorstek.com .