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Hovnanian: Dead Stock Trading

"People want to buy homes, but the media has made them nervous."

By Ian Cooper
Wednesday, December 19th, 2007

These are desperate times for desperate people.  Real estate shops are opening in Wal-Marts.  Realtors are on roadsides with signs.  And homebuilder CEOs can’t face reality.

According to CEO Ara Hovnanian, “While the housing market is definitely in a slump, we are still selling homes.” 

And he actually believes that.  No, really.

The company, whose stock is 40% off 2007 highs, recorded an $81 million Q3 loss, and announced it won’t pay dividends on Series A preferred stock, is being lead by a guy who believes, “People want to buy homes, but the media has made them nervous.  They just need to realize that there's no better time to buy a home.”

Sadly, there’s plenty to be nervous about.  And no, now is not the time to buy a home. 

Still, Hovnanian remains optimistic.  “While October and November were slow, the company saw a faster pace of home sales in the first three weeks of December.”

Poor guy, maybe he forgot his medication?


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